So far in 2015, Twitter's acquisitions are moving away from buying companies that build the core social network to companies that support
monetization efforts and build MAUs (monthly average users).
Not a completely new strategy, but the corporate business development direction has become more clearly tuned to top-line growth.
The monetization potential for Periscope, a mobile live-streaming app that lets users shoot and broadcast video to followers in real time, is particularly promising.
See our infographic depicting Twitter's 2015 acquisitions at www.trivergence.com/market.asp?MarketID=4208
Not a completely new strategy, but the corporate business development direction has become more clearly tuned to top-line growth.
The monetization potential for Periscope, a mobile live-streaming app that lets users shoot and broadcast video to followers in real time, is particularly promising.
See our infographic depicting Twitter's 2015 acquisitions at www.trivergence.com/market.asp?MarketID=4208
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