Tuesday, June 9, 2015

Twitter's acquisitions point to monetization

So far in 2015, Twitter's acquisitions are moving away from buying companies that build the core social network to companies that support monetization efforts and build MAUs (monthly average users).

Not a completely new strategy, but the corporate business development direction has become more clearly tuned to top-line growth.

The monetization potential for Periscope, a mobile live-streaming app that lets users shoot and broadcast video to followers in real time, is particularly promising.

See our infographic depicting Twitter's 2015 acquisitions at www.trivergence.com/market.asp?MarketID=4208

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