Google purifies Android

Google has acquired Appurify, which offers technology to automate the testing and optimization of mobile apps and websites for developers. Appurify was founded in 2012 and current has 20+ employees who will join Google. Google Ventures had led an investment round in Appurify, so the deal represents a staged acquisition.

Application testing and optimization is a big deal for Android. Tim Cook (Apple CEO) has highlighted Android's fragmentation problem, glibly quoting others who have dubbed Android a “toxic hellstew of vulnerabilities.”

We'll now see how much the Android developers' stew can be consecrated.

For a complete review of Google's M&A activity during 2014, see http://www.trivergence.com/market.asp?MarketID=4115.